About the MatchKey
You want what you like. But finding it means filling out preference form after preference form at every movie, music, and video site you visit — and even then some of the suggestions may not be quite right. Having a MatchKey makes it easy. It’s a handy way to store your tastes in one place, so you can share them with the sites you love to instantly connect with exactly the stuff you love.
Why settle for what other people like? Having a MatchKey makes it easy to get what you like, everywhere, every time.
How does it work?
Your MatchKey turns your unique tastes and evolving interests at partner sites into some very sophisticated math, which is then used to connect you with what you'll love. As your tastes change, so does your MatchKey. And as you visit more sites in the MatchKey Partner Network (more sites coming soon) your MatchKey represents your likes and dislikes even better. So you always get what you love.



